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What this walkthrough gets you
You will write LinkedIn posts for busy founders, consultants and executives, and get paid every month to do it, from anywhere. You need no writing degree, no audience and no experience, and it costs effectively $0 to start because the core tools are free. The walkthrough gets you your first paying client in two to four weeks, and each client takes only two to four hours a month once you know their voice. At around five clients, the walkthrough puts you at salary-replacement income, and it compounds through referrals.
Members only
Walk the whole business, step by step.
This walkthrough and the other 20, for one payment of $99. Every step, every tool with its price, every script and template as a download, and Ray beside you the whole way. New walkthroughs are included for life.
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Every chapter and every step
The full walkthrough · 21 chapters
- Start Here: The Business in Plain Terms
- 1. Reality Check: What This Actually Is
- 2. Why Right Now: The Window Is Wide Open
- 3. The Trust Architecture: Why Clients Let You Speak For Them
- 4. Confidence Calibration: The Doubts You Are Carrying
- 5. Niche Selection: Who You Work For First
- 6. Tool Stack: What You Actually Need
- 7. Core Build: Before You Approach Anyone
- 8. The Part Nobody Likes
- 9. The Voice Capture System: The Whole Job in One Section
- 10. Content Strategy Per Niche: What Actually Works
- 11. Client Acquisition: How You Build the Roster
- 12. Offer Architecture: What You Sell
- 13. The Compounding Client Base: Why This Income Is Different
- 14. Client Operations: How the Month Runs
- 15. Boundaries and Scope: Protecting the Practice
- 16. Progress Markers: Month by Month
- 17. Common Beginner Mistakes: What to Avoid Before It Costs You
- Case Study: Daniel, Month Zero to Month Eight
- Frequently Asked Questions
- Sources
In Steps · 16 steps
- Get ready1Pick the one niche where you can name five people to approach today.
- 2Set up your tool stack — almost all free.
- 3Build your own LinkedIn profile and write three sample posts, before approaching anyone.
- Land the first client4Build your prospect list and your one-page service document.
- 5Run outreach across the channels that actually convert.
- 6Close the first client with a low-risk first-month offer.
- Capture the voice7Run the voice capture call, the single most important hour in the business.
- 8Write the first batch, turning offhand sentences into finished posts.
- 9Run the revision loop, and let it sharpen your model of their voice.
- Run the month10Onboard the client cleanly and set the monthly rhythm.
- 11Run the monthly cycle so delivery is predictable.
- 12Hold your boundaries and the approval window.
- Compound13Retain relentlessly, because the income is in the months after month one.
- 14Raise your rates as your proof stacks.
- 15Fill the roster through referrals, your best channel by month six.
- 16Reach the self-sustaining practice, and choose your ceiling.
Included
3 downloads, ready to use
- Voice Capture Interview KitThe exact questions to ask a new client to capture their voice, opinions, stories, and content pillars in one 45-minute call.
- Content Calendar & Post TrackerFormula-driven workbook tracking posts, engagement, client approvals, and monthly delivery across all clients.
- Client Onboarding KitWelcome email, intake form, approval workflow, scope agreement, and first-month content plan template.
Answered inside
Questions this walkthrough answers
- Do I need writing qualifications or a journalism background? Answer in the walkthrough
- How do I handle it if a client wants to write something I think is a bad idea? Answer in the walkthrough
- Can I ghostwrite for competitors of each other? Answer in the walkthrough
- What if my client's posts perform badly? Answer in the walkthrough
- How do I handle a client who wants to post content I didn't write? Answer in the walkthrough
- Should I offer a free trial to get the first client? Answer in the walkthrough
- How many clients can one person handle? Answer in the walkthrough
- What happens if a client's audience figures out the content is ghostwritten? Answer in the walkthrough
- Do I need a contract for every client? Answer in the walkthrough
- How do I raise my prices with existing clients? Answer in the walkthrough
Your guide inside
Ray walks it with you
Inside every walkthrough, Ray goes through the steps with you. He points out what matters at each step, saves your place when you step away to a tool, and answers the questions people ask most: 21 ready answers for this walkthrough.
Let's build this together — one move at a time. You don't need to be a writer or have an audience; the skill is hearing how someone thinks and putting it on the page. I'll only jump in when it matters.
- Ask Ray: Do I need to be a great writer?
- Ask Ray: I'm not a 'writer' — am I really able to do this?
- Ask Ray: What tools do I actually need?
- Ask Ray: How do I find my first client?
- Ask Ray: How much should I charge?
Direct support
Stuck on an idea or a build? Email us.
Members can write to us directly about their ideas and their builds, at
Members only
Walk the whole business, step by step.
This walkthrough and the other 20, for one payment of $99. Every step, every tool with its price, every script and template as a download, and Ray beside you the whole way. New walkthroughs are included for life.
Get every walkthrough · $99Already a member? Sign in