“That’s the best price I can offer you.”
What it usually means
It’s the best price that person will offer without a reason to move. Keeping a paying customer costs the company far less than finding a new one, so a customer who is ready to leave usually gets offered more.
What to say softer to firmer
- 1
I understand. I’ve been with you for [how long] and I’d like to stay, but [a competitor] is offering the same thing for [their price]. What can you do for me today?
- 2
What loyalty discounts or current promotions can you apply to my account?
- 3
Thanks for checking. If that really is the lowest, I’ll need to go ahead and switch. Before I do, is there anyone else I can speak to about keeping me?
Replace the [bracketed] parts with your real details.
How it sounds an example, written by us from the scripts
ThemI’m afraid that’s the best price I can offer you.
YouI understand. I’ve been with you for [how long] and I’d rather stay, but [a competitor] is offering the same thing for [their price].
ThemLet me have a look… I can’t match that, I’m afraid.
YouWhat loyalty discounts or current promotions can you apply to my account?
ThemThere is a loyalty rate I can put you on for the next twelve months.
YouWhat would that bring the monthly price to?
If they push back
“Honestly, there’s nothing more I can do.”
Thanks for trying. In that case I’d like to cancel. Can you put me through to whoever handles cancellations?
What the experts say 3 views
Ramit Sethi
Don’t grovel and don’t get angry. Say how long you’ve been a customer, ask what they can do, then stop talking and let them make the offer.
▶ 2:11 · One Phone Call Could Save You ThousandsMartin Lewisadds
Before the call, find the cheapest price for the same package from anyone. That number turns “can you do better?” into a real comparison.
▶ 1:25 · Martin Lewis Does The Mobile HaggleRamit Sethiadds
Sethi’s written script says the quiet part out loud: winning a new customer costs them far more than keeping you, so it makes sense for them to keep you.
How To Lower Your Monthly Bills, I Will Teach You To Be Rich, 2024
Where you live the rules differ, so check yours
Energy is different: on a standard variable tariff, Ofgem’s price cap sets the most your supplier can charge per unit and per day, so check a fixed deal against the cap before you call.
Don’t
Threatening to leave when you wouldn’t. If they call your bluff you either lose face or stay on the same price. Only say you’ll switch if you’ve found a switch you’d take.
Next time, head it off
Put the date your deal ends in your calendar, and check prices a month before it does. The call is easiest when you already know where you’d go.
All sources 4, each checked against the original
- 2:11Ramit Sethi One Phone Call Could Save You ThousandsUse your loyalty as leverage, calmly.
you’re gonna use your loyalty as leverage
- 16:18Ramit Sethi One Phone Call Could Save You ThousandsAsk for loyalty discounts and current promotions by name.
what kind of loyalty discounts or current promotions can you apply to my account
- 1:25Martin Lewis Martin Lewis Does The Mobile HaggleBenchmark the cheapest price elsewhere before you call.
start by benchmarking the cheapest price available from any network
- ArticleRamit Sethi How To Lower Your Monthly Bills, I Will Teach You To Be Rich, 2024A full script for the retention call.
Listen, you know times are tough and I need to get a better deal to stick with you guys.
RaySay it calmly and stop talking. The pause after the ask does half the work.