The AI Is Recommending Your Competitor
Become the person who makes local businesses the answer ChatGPT gives
When your customers ask AI who to use, you make sure the answer is your client.
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What this walkthrough gets you
When customers ask ChatGPT or Google's AI "who's the best near me?", you will make sure the answer is your client. You run a simple audit that shows an owner exactly where they stand, do the work that gets them recommended, and charge a monthly retainer to keep them there. It often starts for under $100, needs no coding, and takes about 10 to 20 hours to learn well. The walkthrough has you running a free demo today and your first real audit within about 72 hours.
Members only
Walk the whole business, step by step.
This walkthrough and the other 20, for one payment of $99. Every step, every tool with its price, every script and template as a download, and Ray beside you the whole way. New walkthroughs are included for life.
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Every chapter and every step
The full walkthrough · 19 chapters
- Start Here: The Business in Plain Terms
- 1. Reality Check: What This Actually Is (and Isn't)
- 2. Why Right Now: The Window
- 3. The Reframe: You Engineer the Answer, You Don't Chase a Ranking
- 4. Confidence Calibration: Yes, You, Even With No Marketing Background
- 5. How AI Actually Picks What to Recommend
- 6. The Two Layers of the Work: On-Site and Off-Site
- 7. The Service: Audit, Fix, Monitor
- 8. The Tool Stack: Every Layer, Free and Premium
- 9. Pricing and Positioning
- 10. The Line in the Sand: Honesty and Ethics
- 11. The Client Acquisition Field Manual: Exactly How to Land the First Client
- 12. The Honest Workload Math and Scaling
- 13. The Part Nobody Likes
- 14. Common Mistakes to Avoid
- 15. Progress Markers: Month by Month
- 16. Case Study: Nadia, Month Zero to Month Nine
- Frequently Asked Questions
- Sources
In Steps · 12 steps
- See the gap and set up1Run the free demo on your own town today, and see the gap with your own eyes.
- 2Pick one niche and one area, then learn its real customer questions.
- 3Set up your light toolkit, almost entirely free to start.
- Master the audit4Run a full AI Visibility Audit on three real businesses in your niche.
- 5Turn each audit into a clean, prioritized report you can hand over.
- Land the client6Approach businesses with the demo, not a pitch, and offer the free audit.
- 7Walk them through the audit and close audit to project to retainer.
- 8Put it in a simple agreement, take the deposit, and start on payment.
- Deliver the fix9Do the on-site layer: answer-first content, schema, llms.txt, and Bing.
- 10Do the off-site layer: directories, entity consistency, reviews, and roundups.
- Keep and stack11Run the monthly retainer: monitor, maintain, and report the wins.
- 12Stack retainers: let results refer you, templatize, and add help.
Included
7 downloads, ready to use
- The AI Visibility Audit TemplateThe exact audit you run and sell: the real customer questions to ask each AI engine, a where-you-stand-vs-competitors scoreboard, the clear/consistent/cited checklist, and the prioritized fix list. Open it, fill it in, hand it over. This is your wedge and your first paid deliverable.
- The On-Site & Off-Site Fix ChecklistEvery fix, in order, across both layers: the on-site answer-engineering (schema, FAQ, llms.txt, Bing) and the off-site citation building (directories, entity consistency, reviews, roundups). Run it top to bottom on any client so nothing gets missed.
- The Outreach & Demo ScriptsThe demo-driven outreach that closes: the alarming-but-true first message across email, DM, and in-person, the audit walkthrough, and the audit-to-retainer close, all copy-paste ready. The AI's own answer does the selling; these scripts frame it.
- The Monthly Client Report TemplateThe report that keeps the retainer: a plain-language, question-by-question before-and-after of the AI's answers, the work done this month, and what is next. Screenshot the engines over time and drop them in. This is why clients stay.
- The Plain-English Service AgreementThe simple, signable agreement you send before any work starts: the scope across the audit, the fix project, and the monthly retainer, plain-English payment and cancellation terms, what you ask of the client (site and profile access), and the all-important no-guarantee clause that protects you. Fill the brackets, send it, get it signed, then begin.
- Worked Example: A Filled-In Dentist AuditThe audit template above, fully completed for Nadia's dentist: every field populated, a realistic AI-visibility scoreboard across all four engines, the clear/consistent/cited scoring, the prioritized fix list, and the one-page client summary written out. A finished model to copy so your first real audit is never a blank page.
- The First 5 Clients TrackerA simple one-sheet CRM for your outreach batch: business, owner, channel, audit done, demo shown, status, next follow-up, and monthly recurring revenue, with example rows filled in. Track the whole pipeline in one place so no prospect and no follow-up ever slips.
Answered inside
Questions this walkthrough answers
- Do I need a marketing or tech background? Answer in the walkthrough
- Is this just SEO with a new name? Answer in the walkthrough
- How is this different from what a client could do with a cheap tool? Answer in the walkthrough
- Won't the AI companies just make this automatic and kill the business? Answer in the walkthrough
- What do I actually do for a client, in plain terms? Answer in the walkthrough
- How much can I charge? Answer in the walkthrough
- How do I get my first client with no track record? Answer in the walkthrough
- Is it too late? Aren't experts already doing this? Answer in the walkthrough
- Do I need to guarantee results? Answer in the walkthrough
- What if a client already pays someone for SEO? Answer in the walkthrough
- How technical does it really get? Answer in the walkthrough
Your guide inside
Ray walks it with you
Inside every walkthrough, Ray goes through the steps with you. He points out what matters at each step, saves your place when you step away to a tool, and answers the questions people ask most: 22 ready answers for this walkthrough.
Let's build this together, one step at a time. I'll only jump in when it actually matters, and I'll point you to the right download exactly when you need it.
- Ask Ray: Can I do this with no marketing or tech background?
- Ask Ray: Which niche should I pick?
- Ask Ray: What exactly is the audit I'm selling?
- Ask Ray: What if I can't get access to the client's website?
- Ask Ray: How many businesses until I land a paying client?
Direct support
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Members only
Walk the whole business, step by step.
This walkthrough and the other 20, for one payment of $99. Every step, every tool with its price, every script and template as a download, and Ray beside you the whole way. New walkthroughs are included for life.
Get every walkthrough · $99Already a member? Sign in