Reputation management costs $49 to $124 a month for one location on review software with published prices, and from $125 a month for WebFX's done-for-you service. BrightLocal's review plan is $49 a month billed yearly or $65 monthly, NiceJob is $75 or $125 a month with no contract, and GatherUp is $99 a month billed yearly or $124 monthly. Trustpilot starts at $99 a month on a 12-month contract.
WebFX's survey puts most businesses at $100 to $10,000 a month, a range wide enough to say that the scope sets the price.
How much does reputation management cost per month?
On published prices, $49 to $124 a month for one location on software, and from $125 a month for a service that does it for you. BrightLocal, NiceJob and GatherUp sell review requests, monitoring and replies to small businesses; Trustpilot sells reviews on its own site from $99 a month; WebFX sells management starting at $125.
| Provider and plan | Published price | Billing | What the page says it includes |
|---|---|---|---|
| BrightLocal Grow | $65 a month ($49 billed yearly, $584 a year) | Monthly or yearly | Monitor and respond to reviews across sites, review requests by email and SMS, reviews on your website |
| NiceJob Starter | $75 a month | "No contracts" | SMS and email review requests, review widgets, auto-posting to social |
| NiceJob Pro | $125 a month | "No contracts" | Starter plus AI review replies, referrals, email broadcasts, NPS surveys |
| GatherUp Small Business | $124 a month ($99 billed yearly) | Monthly or yearly | Review monitoring on 100+ sites, AI-crafted replies, NPS surveys |
| Trustpilot Starter | From $99 a month | "billed upfront annually" | 100 review invitations a month, 2 widgets, 1 user |
| Trustpilot Plus | From $319 a month per domain | Billed annually | 300 review invitations a month, 10 widgets, 3 users |
| WebFX Reputation Management Services | Starting at $125 a month | Not stated | Done-for-you service, 1 location |
| Birdeye | No published price | Quote after a form | "GET PRICING" |
Read on 19 October 2026 from each company's own pricing page, in US dollars, for one location. BrightLocal's and GatherUp's pages open on yearly billing; the monthly prices are read with the switch on Monthly. Trustpilot says "All contracts are a 12-month commitment."
The table splits into two kinds of product. Software asks your customers for reviews and puts every review in one inbox; you still decide what to say back. A service, like WebFX's, is paying someone else to do that work.
How much does review management software cost?
$49 to $124 a month for one location on the four tools that publish prices. BrightLocal's Grow plan is $65 a month, or $49 billed yearly. NiceJob's Starter plan is $75 a month and Pro $125, with "No contracts." GatherUp's Small Business plan is $124 a month, or $99 billed yearly, and comes with a 14-day trial.
What changes from the cheap end to the dear end is how much is automated. NiceJob's Pro plan adds "AI Replies – auto-written review replies" to the review requests in Starter; GatherUp includes "Unique AI-crafted replies" and review monitoring across "100+ sites." BrightLocal's Grow plan also carries its local SEO tools, so a business already paying for rankings gets the review tools as part of the same subscription.
Over a year, the cheapest and dearest plans here come to $584 and $1,488: BrightLocal Grow billed yearly, against GatherUp billed monthly. Those totals are our arithmetic.
How much does Trustpilot cost?
Trustpilot's paid plans start at $99 a month, "billed upfront annually," on a 12-month commitment, with Plus from $319 and Premium from $799 a month per domain. The Starter plan includes "100 review invitations per month" and is "Designed for small businesses (up to $5M revenue)." The free plan allows 50 review invitations a month.
That makes Trustpilot's entry price about $1,188 a year, paid up front, on our arithmetic. It is a different product from the tools above: it collects reviews on Trustpilot's own site, which matters most for online stores, while BrightLocal, NiceJob and GatherUp are built around reviews on Google and other local sites.
How much does a reputation management agency charge?
WebFX's published price starts at $125 a month for one location, and its own survey says most businesses (72%) pay "$100–$10,000 per month," or "$151–$5,000 per location." Most agencies do not publish a price at all. Birdeye's pricing page shows a form that ends in "GET PRICING" rather than a number.
WebFX's survey also says "The majority of businesses (72%) choose to partner with an agency." Its bands by company size are unusually wide and overlap, with large businesses at $501 to $10,000 a month and enterprises at $100 to $10,000, so we use only its headline ranges.
What an agency adds over software is the judgement: what to reply to a furious review, when to flag one to Google, how to get the customers who are happy to say so. WebFX's starting price is within a few dollars of the dearer software plans above, so for a business with no time to do the replies itself, the service is the cheaper way to get them done.
How much should you charge for reputation management?
WebFX's $125 a month for one location is a published floor for a done-for-you service. Against BrightLocal Grow at $49 a month billed yearly, that leaves $76 a month a client for your time before tax, on our arithmetic. A one-person service with 20 local clients at $125 would bring in $2,500 a month; that is an illustration, not a reported figure.
The service is easier to sell inside a bigger retainer. Reviews show on the same Google Business Profile that local customers read, which is why review work sits next to the profile work in how much Google Business Profile management costs and the search bill in how much SEO costs for a small business.
Can you pay to remove bad reviews?
No, and the rules here cost nothing to read. The FTC's rule on consumer reviews (16 CFR Part 465) makes it "an unfair or deceptive act or practice" for a business "to provide compensation or other incentives in exchange for" reviews "expressing a particular sentiment, whether positive or negative." It also bans using threats or intimidation to stop or remove a review.
Google's own help page is as direct: "Offering incentives, like free or discounted goods or services, in exchange for customers to post reviews, change reviews, or remove negative reviews is considered fake & misleading content and is strictly prohibited." What a business can do is report a review that breaks Google's content policies and reply to the rest.
So a service promising to delete honest bad reviews is selling something it cannot lawfully deliver. The legitimate work is asking every customer for a review, replying well, and fixing what the bad reviews describe.
The honest hard part
The published prices are the small end of the market. Birdeye, Podium and most agencies quote after a call, and Podium's pricing page did not load for us, so the large platforms are missing from the table.
The second hard part is the contract. Trustpilot's plans are paid a year up front; BrightLocal and GatherUp show their lower yearly price first. Compare the monthly price you would actually pay, and how long you are committing for.
The third is proof. More reviews and faster replies are easy to count; the calls and sales they bring are not, and they move for reasons that have nothing to do with the software. Agree with a client what you will measure before the first month starts.
