Managing a Google Business Profile costs $0 from Google, $39 to $99 a month for software that helps you run it, and $400 a month or more for a person to run it for you. Localo charges $39 a month for one profile, Merchynt's Paige $99 a month per location, and eCreations $400 a month for done-for-you management. Right Design, a Canadian firm, charges C$500 to set up and C$500 a month.
What you are paying for is the work: posts, photos, review replies, fixing the details when they drift.
How much does Google Business Profile management cost per month?
On published prices, $39 to $99 a month per business for software and $400 to C$500 a month for a person to do it. Localo's single-business plan is $39 a month, BrightLocal's Manage plan $54, and Merchynt's AI service Paige $99 per location. eCreations charges $400 a month, and Right Design C$500 plus a C$500 setup.
| Provider | Price | Type | What the page says it includes |
|---|---|---|---|
| Free | The profile itself | Listing on Google Search and Maps | |
| Localo Single Business | $39 a month | Software, 1 profile | Posts generated and published, reviews in one place, guided tasks |
| BrightLocal Manage | $54 a month ($40 billed yearly) | Software, 1 location | Listings kept in sync, Business Profile posts scheduled |
| BrightLocal Grow | $65 a month ($49 billed yearly) | Software, 1 location | Manage plus review monitoring, requests and replies |
| Merchynt Paige | $99 a month per location | AI service | "AI that posts, optimizes and maintains the profile every month" |
| eCreations | $400 a month | Done for you | Monitoring, categories, Q&A, posts, review response guidance |
| Right Design | C$500 setup, C$500 a month | Done for you | Optimised profile, posts, photos and updates |
Read on 15 October 2026 from each company's own page. US dollars except Right Design, which publishes in Canadian dollars, excluding taxes; we have not converted it. Localo's price is with its "Pay yearly" switch off.
The gap between $39 and $400 is who does the work. Software writes and schedules; you still decide, approve and reply. A done-for-you service is paying someone to own the profile's upkeep.
Want to sell this to local businesses, not just buy it? The AI Visibility Service walkthrough lays out the business step by step.
Is a Google Business Profile free?
Yes, it costs $0. Google's answer to its own question "Is a Business Profile on Google free?" reads: "Yes, creating a Business Profile and listing your business on Google is free. Create your profile at no cost, and you can manage your business from Google Search and Maps to start reaching more customers."
Anyone selling a Google listing as a paid product is selling their time on a free profile. That is a fair thing to pay for, as long as the business keeps ownership of the profile, covered below.
How much does Google Business Profile software cost?
$39 to $99 a month for one business. Localo's Single Business plan is $39 a month; its Pro 10 plan is $69 for up to 10 profiles, aimed at agencies and freelancers. BrightLocal's Manage plan is $54 a month for one location. Merchynt's Paige, which posts and optimises the profile itself, is $99 a month per location.
The differences are in how much the tool does on its own. Localo says its single plan will "Autogenerate and publish posts." BrightLocal's Manage plan will "Schedule posts on Google Business Profile" and keep the business details "synced and protected across key sites." Merchynt describes Paige as "For anyone who wants their Google Business Profile run for them."
For an agency, the per-profile cost drops: Localo's $69 plan covers 10 profiles, $6.90 each, though it optimises "up to 5 of them." Merchynt's Agency Program is "$100/month for your agency, plus $99/month for each business you run Paige for."
How much does a done-for-you Business Profile manager charge?
Managers who publish a price charge $400 a month and up. eCreations, a web firm, sells management at "$400/month — cancel anytime. No long-term contract." Right Design, an Alberta web firm, charges C$500 for setup and C$500 a month, with each extra location C$250 to set up and C$250 a month.
eCreations lists what its $400 covers, including "Profile monitoring and issue resolution," "Category and attribute optimization," "Q&A monitoring and updates," "Review monitoring and response guidance" and "Google Business Profile post recommendations and publishing."
Many managers do not publish a price. InQik, for example, says "Every engagement is scoped to your business" and sends "a custom quote within 24 hours," with "One flat monthly fee."
How do you let someone manage your profile without giving it away?
Adding a manager costs nothing and takes 6 steps: in your Business Profile, open Business Profile settings, then "People and access," and invite the person as a Manager rather than an Owner. Google's help page says "Only owners can remove other owners and managers," so the business stays in control and can end the arrangement.
One detail is worth knowing before you hire. When you remove a manager, Google says "their replies to reviews, posts, comments, and other actions stay on the Business Profile." What a manager writes in your name stays after they leave, so check their replies in the first month.
How much should you charge to manage Google Business Profiles?
The published floor for a person doing the work is about $400 a month, eCreations' price, with Right Design at C$500 plus setup. Against software at $39 to $99 a profile, a $400 retainer leaves $301 to $361 a month for your time, before tax, on our arithmetic.
What lets a manager charge four or five times the software price is judgement: which category to pick, what to say in a reply to a bad review, which photos win calls. A profile is also one of the main places AI assistants read about a local business, which is why it sits inside the larger service in how to get recommended by ChatGPT. The wider search bill a business pays is in how much SEO costs for a small business.
The honest hard part
The published prices are a small, visible slice. Most profile managers quote after a call, and the two we found with prices are two small web firms, one American and one Canadian. Treat them as real reference points, not a market average.
The second hard part is proving value. A profile manager's work shows up as calls, direction requests and reviews, which take months to move and can rise or fall for reasons that have nothing to do with the posts.
The third is that the software is good enough for many owners. A business with time to write one post a week and reply to reviews may get most of the value from a $39 tool, and should only pay $400 when that time is worth more.
