The Live Cooking Cohort
Teach What You Already Cook
Sell it first. Build it live. Teach what you know.
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What this walkthrough gets you
You will turn a cuisine you already cook well into a live, small-group class that you sell before you build it. You already own the skill, the kitchen and the phone, so it costs $0 to $60 to start. The walkthrough uses Indian home cooking as its example, and the same path works for any skill you can teach. Its realistic destination is your founding cohort sold in three to five weeks for $1,350 to $1,500, on six to eight hours a week, then a second cohort at full price.
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Walk the whole business, step by step.
This walkthrough and the other 20, for one payment of $99. Every step, every tool with its price, every script and template as a download, and Ray beside you the whole way. New walkthroughs are included for life.
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Every chapter and every step
The full walkthrough · 19 chapters
- Before You Read This
- Start Here
- 01 · Reality Check
- 02 · Finding Your Teachable Skill
- 03 · Validating Demand Before You Build
- 04 · The Minimum Audience
- 05 · Designing the Cohort
- 06 · Pricing & Offer Architecture
- 07 · Selling the First Cohort
- 08 · Running It Live
- 09 · The Traffic Engine
- 10 · Infrastructure & Ownership
- 11 · Retention, Community & Authority
- 12 · Cohort #2 and Beyond
- Case Study: Priya, Start to Finish
- Asset Pack
- FAQ
- Now Go Execute
- Sources
In Steps · 16 steps
- Validate1Find your one teachable skill, and the proof people want it.
- 2Re-angle the skill into a sellable offer, and narrow it hard.
- 3Prove strangers will pay — before you build anything (the 72-hour validation sprint).
- Design4Design the four live sessions so each one ends with a finished dish.
- 5Write the repeatable run-sheet, and the send-ahead message.
- Sell6Price it with three tiers, and a deliberately discounted founding round.
- 7Pre-sell the founding cohort, and collect the money.
- 8Set up the delivery stack — only now that it's sold.
- Deliver9Run the sessions live, and make them cook — not watch.
- 10Make it genuinely good, not just done.
- 11Capture the testimonials and finished-dish photos, deliberately.
- Retain and grow12Sell cohort two at full price, using your new proof.
- 13Own your list, not your followers.
- 14Start the recurring layer — the income that arrives between launches.
- 15Climb the price ladder by stacking proof.
- 16Build the traffic engine, and turn it into a system.
Included
3 downloads, ready to use
- Cohort Planning WorkbookTeachable-skill scorecard, demand-validation tracker, four-session curriculum planner, pricing calculator, and break-even projection
- Pre-Sell Landing Page & Outreach KitFounding-cohort landing page copy, waitlist message, the four outreach scripts, and the deposit-link checkout setup
- Live Session Plan & Run-Sheet TemplatePer-session run-sheet, ingredient list to send ahead, the cook-along timing structure, and the testimonial-capture script
Your guide inside
Ray walks it with you
Inside every walkthrough, Ray goes through the steps with you. He points out what matters at each step, saves your place when you step away to a tool, and answers the questions people ask most: 25 ready answers for this walkthrough.
Let's build this together — one move at a time. The only scary part is teaching live, and I'll get you through that. I'll only jump in when it actually matters.
- Ask Ray: Do I need to be a professional chef?
- Ask Ray: I'm nervous about being on camera. Can I really do this?
- Ask Ray: How do I know what to teach?
- Ask Ray: How do I prove people will pay before I build it?
- Ask Ray: How should I price it?
Direct support
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Members can write to us directly about their ideas and their builds, at
Members only
Walk the whole business, step by step.
This walkthrough and the other 20, for one payment of $99. Every step, every tool with its price, every script and template as a download, and Ray beside you the whole way. New walkthroughs are included for life.
Get every walkthrough · $99Already a member? Sign in