Email marketing sells for about $69 to $75 an email at a done-for-you service and $175 to $250 an email at an agency, going by published prices: $99 Social charges $149 a month for 2 emails, and LYFE Marketing $500 a month for 2 newsletter blasts. Monthly plans run from $149 to $1,500 or more, and freelance email marketers on Upwork typically charge $15 to $40 an hour.
What moves the price is not the email itself but how much of the program the client hands over.
How much does email marketing cost per email?
Published plans work out to about $69 to $75 an email at $99 Social and $175 to $250 an email at LYFE Marketing. $99 Social charges $549 a month for 8 emails, $68.63 each. LYFE Marketing charges $1,400 a month for 8 newsletter blasts, $175 each, and $500 for 2, $250 each.
| Service and plan | Monthly price | What it includes | Price per email |
|---|---|---|---|
| $99 Social, 2 emails | $149 | Email design and copywriting | $74.50 |
| $99 Social, 4 emails | $289 | Email design and copywriting | $72.25 |
| $99 Social, 8 emails | $549 | Email design and copywriting | $68.63 |
| LYFE Marketing Good | $500 | 2 newsletter blasts, design and copy, list maintenance, reporting | $250 |
| LYFE Marketing Better | $800 | 4 newsletter blasts, same services | $200 |
| LYFE Marketing Best | $1,400 | 8 newsletter blasts, same services | $175 |
| WebFX Email Marketing Services | From $300 | Not itemised on the pricing page | Not per email |
| InboxArmy managed services | $1,500 minimum | Priced to the client's needs | Not per email |
Prices from each company's own pricing page, 13 October 2026. US dollars. Price per email is our arithmetic: the monthly price divided by the emails included. The email platform's own fee is extra in every row.
$99 Social sells its plan as "Email design & copywriting inside your email marketing platform," so the client keeps paying for the platform. LYFE Marketing's plans add "List Maintenance" and "Monthly Reporting," which is the difference between writing emails and running the list.
How much does an email marketing agency charge per month?
Agencies that publish prices charge $300 to $1,500 or more a month. WebFX's email marketing services start "at $300/month." LYFE Marketing says its "email marketing packages range from $500 to $1,400 a month." InboxArmy writes that "The minimum for our monthly managed services is $1,500 per month."
InboxArmy adds that "The pricing is entirely dependent on your needs and budget," which is how most of the upper market is sold: a minimum in public and the real price on a call.
WebFX also surveyed businesses on what they pay. In its data, "Email marketing from an agency costs $51 – $500 per month on average (42% of respondents)." That is lower than most of the published agency prices above, a reminder that many businesses buy a small amount of help rather than a whole program.
How much do email marketers charge per hour?
On Upwork, email marketers' median hourly rates are $15 to $40 an hour. Upwork describes the figure as "typical hourly rate ranges of certain historical contracts worldwide" and notes that "What clients will pay is subject to negotiations with talent." LYFE Marketing's own chart puts freelancers at "$15-$200 per hour."
The width of that second range is the point. Writing a newsletter and building a store's automated welcome and abandoned-cart emails are both "email marketing," and they are not paid the same. Our free freelance hourly rate calculator works out the hourly rate a monthly plan has to beat.
How much does the email platform cost on top?
The platform is a separate bill the client pays, and it starts at nothing for a small list: Klaviyo's free plan covers "Up to 250 profiles" and "500 emails/month." Paid plans rise with the size of the list, so the client's software cost grows as the email program works.
None of the service prices in this article include the platform. Saying so in a proposal stops the first invoice from looking like a surprise.
We have not listed Klaviyo's paid plan prices because its paid-plan pricing page did not load for us, and we only state prices we could read on the vendor's own page.
How much should a beginner charge for email marketing?
Start with a monthly plan of 2 to 4 emails at $150 to $300 a month, the range of $99 Social's email plans and WebFX's starting price. That is about $75 an email, written and sent from the client's own platform, and a price a small business can say yes to quickly.
The step up is the agency price, $175 to $250 an email, which comes with running the list and reporting results each month. That step is earned by showing results, not by sending more emails.
Setting a first price without past clients is covered in how to price a service with no track record. If the work is outbound emails to new prospects rather than newsletters to a list, Claude cold email and why cold emails go to spam cover that side.
Is email marketing worth selling as a service?
Yes, especially next to social media: both $99 Social and Socinova sell email beside social posts, and Socinova's $349 and $500 plans include "1 email newsletter/blast per month." A client already paying for posts is the easiest person to sell 4 emails a month at $289 to $800.
What makes it steady is that a list keeps needing emails every month, and the client can see opens and sales in their own platform. What makes it hard is the same visibility: an email program with no sales to show is easy to cancel.
The social side of the same service has its own published prices in how much to charge for social media posts.
The honest hard part
The published prices are the easy part. Most email marketers and agencies do not publish prices, so these four companies and one marketplace are the visible part of a market that mostly quotes on a call.
The second hard part is scope. A "blast" is one newsletter; an automated flow is a set of emails that runs for months. Two people charging the same monthly price can be doing very different work, and a price that does not name the number of emails has no upper limit on the hours.
The third is the list itself. An email is only as good as the people who receive it, and the list is the client's, not yours. A service that writes well for a small or neglected list will struggle to show results, which is why LYFE Marketing prices "List Maintenance" into every plan.
