The UGC Studio
Brands can't make their own ads fast enough. You're the studio that makes the ones that actually convert.
Free preview
What this walkthrough gets you
You will build a faceless UGC studio that makes video ads brands actually want, from the skill to make an ad that converts, to a portfolio that proves it, to a repeatable way of landing clients on retainer. You can start at zero dollars with a phone and free CapCut, and every tool, script and price is handed to you. The walkthrough has your first finished video done this week, your portfolio inside two weeks, and your first paid job in weeks, not months.
Members only
Walk the whole business, step by step.
This walkthrough and the other 20, for one payment of $99. Every step, every tool with its price, every script and template as a download, and Ray beside you the whole way. New walkthroughs are included for life.
Get every walkthrough · $99Already a member? Sign inInside
Every chapter and every step
The full walkthrough · 22 chapters
- Start Here: The Business in Plain Terms
- 1. Reality Check: What This Is (and Isn't)
- 2. Why Right Now: The Window
- 3. Confidence Calibration: Yes, You, From Zero
- 4. The Craft, Part One: The Anatomy of a Converting UGC Ad
- 5. The Craft, Part Two: The Two Ways to Produce (On Camera & Faceless AI)
- 6. The Craft, Part Three: The Tool Stack (Every Tool, Price, and Limitation)
- 7. The Craft, Part Four: The Production Line (Brief to Ad-Ready, Batched)
- 8. The Craft, Part Five: Studio vs. Solo Creator (Your Ceiling)
- 9. Where the Clients Are
- 10. The Client Acquisition Field Manual
- 11. Pricing & The Revenue Stack
- 12. Client Onboarding & Delivery
- 13. Scaling the Studio
- 14. Scenarios, Challenges & Solutions
- 15. Staying Compliant: Disclosure & Usage
- 16. The Part Nobody Likes
- 17. Common Mistakes to Avoid
- 18. Progress Markers: Month by Month
- Case Study: Jordan Builds a Faceless UGC Studio
- Frequently Asked Questions
- Sources
In Steps · 15 steps
- Get ready1Pull ten winning ads apart until the anatomy is obvious
- 2Stand up your two-tool stack in one sitting
- Build the engine3Write a full script with three hooks, from the template
- 4Generate your first faceless video
- 5Finish it ad-ready in CapCut
- Make it real6Lock your production line and quality-gate the video
- 7Build the 3 to 5 video portfolio that sells
- Land the first client8Set up your inbound on the marketplaces
- 9Build your outbound prospect list
- 10Send the pitches, and run the spec-sample power move
- 11Price the stack and close the first client
- Compound12Onboard and deliver like a professional
- 13Disclose and scope rights the clean, compliant way
- 14Convert to a retainer, and get paid every month
- 15Compound: stack revenue, raise rates, and turn results into proof
Included
5 downloads, ready to use
- The UGC Production ToolkitThe complete craft — the anatomy of a converting ad, the on-camera setup, the faceless-AI workflow click-by-click, every named tool with 2026 pricing and limitations, and the shot/script frameworks. Make a professional UGC video even if you've never filmed anything.
- The Script & Hook Swipe FileThe proven UGC ad structures, dozens of hook formulas, and fill-in-the-blank scripts for the main ad types (testimonial, unboxing, problem-solution, how-to, before-after) — so you never face a blank page.
- The Client Acquisition KitExactly how to get clients — the platform-by-platform setup (Billo, Insense, JoinBrands and more), the cold-pitch email and DM scripts, how to find brand decision-makers, the portfolio that books work, and the follow-up sequence.
- The Pricing & Rates KitWhat to charge at every level — per-video rates by experience, the whitelisting and Spark Ads add-ons, usage/licensing fees, the retainer packages, and the rate-card and proposal templates that close.
- The Brand Deal & Delivery KitThe professional operation — the brief intake form, the contract and usage-rights framework, the revision policy, the delivery checklist, and the disclosure rules that keep you and the brand compliant.
Answered inside
Questions this walkthrough answers
- Do I need to be on camera? Answer in the walkthrough
- Do I need expensive equipment or video skills? Answer in the walkthrough
- What does it cost to start? Answer in the walkthrough
- Which tools do I actually use? Answer in the walkthrough
- How do I get clients with no track record? Answer in the walkthrough
- Where do I find brands? Answer in the walkthrough
- What do I charge? Answer in the walkthrough
- How is this different from being a UGC creator? Answer in the walkthrough
- Is the AI good enough that brands will accept faceless UGC? Answer in the walkthrough
- Is this legal — making ads, with AI, for brands? Answer in the walkthrough
- How long until it's real money? Answer in the walkthrough
Your guide inside
Ray walks it with you
Inside every walkthrough, Ray goes through the steps with you. He points out what matters at each step, saves your place when you step away to a tool, and answers the questions people ask most: 21 ready answers for this walkthrough.
Let's build this together — one move at a time. You'll produce a real converting ad, build a portfolio that sells, land a paying client, and convert a retainer — faceless if you want. I'll only jump in when it matters.
- Ask Ray: What am I actually building?
- Ask Ray: Isn't UGC totally saturated?
- Ask Ray: What makes a UGC ad actually convert?
- Ask Ray: Where do I find my first clients?
- Ask Ray: How much should I charge?
Direct support
Stuck on an idea or a build? Email us.
Members can write to us directly about their ideas and their builds, at
Members only
Walk the whole business, step by step.
This walkthrough and the other 20, for one payment of $99. Every step, every tool with its price, every script and template as a download, and Ray beside you the whole way. New walkthroughs are included for life.
Get every walkthrough · $99Already a member? Sign in